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Hella Co. products are all natural, made in small batches and offer you a premium alternative to all that mass-produced stuff out there. Founded in Brooklyn and thriving in NYC, our passion for quality has been there since the beginning and it's how we went from being a weekend project, to a bitters company in serious pursuit of the delicious.

As we've grown we've never lost sight of the craftsmanship of our products. It's a quality we believe belongs behind every bar and in the cabinets of every kitchen. Whether it’s a classic cocktail, a brand new recipe or a do-it-yourself kit, Hella Co. is there to make your life more delicious.

Hella Co. is Jomaree Pinkard, Tobin Ludwig, and Eduardo Simeon.